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Lansdowne Market Research

1. Overview

Established in 1979 by the Chairman, Robin Addis, Lansdowne has grown steadily to become the largest ad hoc marketing research agency in Ireland.

We undertake research on behalf of most of Ireland's major companies and multi-nationals. Lansdowne has acquired in-depth experience of a wide variety of markets, with particular emphasis on the service sector, fmcg, retail and media.

Last year, we undertook over 450 projects on behalf of 170 different clients.

The company has a strong international focus - 1 in every 4 projects we undertake comes from foreign-based companies. We also have extensive experience of co-ordinating research in other countries around the world, on behalf of Ireland's leading exporters.

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2. Our Research Team

Lansdowne has a permanent staff of 55. Our researchers have been drawn from a wide variety of academic disciplines and have acquired great breadth and depth of experience in different product/service markets.

Most of our directors and senior staff have worked abroad for agency or client companies, before joining Lansdowne. This sharpens our strategic and tactical focus.

Our management is based on a team structure within a corporate culture, which stimulates close inter-relationship and exchange of ideas for the benefit of our clients. In order to provide a very flexible environment, we encourage our researchers in their career development to be dualists - with both qualitative and quantitative expertise.

A director oversees each individual project commissioned. We believe that our emphasis on high-quality design leads to more actionable research and the delivery tailored solutions to research problems in all their diversity.

3. Our Company Philosophy

We believe in the potent combination of high quality but cost-effective surveys, with creative and added value analysis. We pride ourselves on our professionalism, our interpretation of consumer mood and our clear effective presentations.

Lansdowne is committed to providing value-added research and a pragmatic approach to solving marketing problems and aiding strategy development.

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4. Some Specialities

  • CSM
    Customer satisfaction surveys based on both face-to-face and CATI interviews in the IT, telecommunications, automotive and financial sectors.

  • Omnibus
    The most frequent (fortnightly) face-to-face Omnibus service in the Republic of Ireland.

  • Media
    The contractor for the Irish national readership survey (JNRR) for the past 11 years. This is the largest random probability survey carried out in the Republic of Ireland.

  • Qualitative
    Qualitative research - focus groups and depth interviews account for almost 1 in 4 of all the projects we undertake.

  • EB
    Fieldwork on the 'Eurobarometer' surveys conducted in all EU member states on behalf of the European Commission. We have been the Irish 'Eurobarometer' contractor for over 12 years.

  • Polling
    Extensive experience of socio-political research and opinion polls. See our impressive socio-political research track record.

  • AD Tracking
    Advertising and brand image tracking surveys, mainly for multi-national clients.

5. Interviewing Resource
  • Face-to-Face
    We have a panel of 400 face-to-face interviewers throughout Ireland, to cover even the most remote rural parts of the country. This is a vital aspect of our business. As Ireland has the lowest population density of any European Union country.

  • CATI
    Telephone interviewing has become the fastest-growing sector of our business. We now have 75 CATI stations and over 240 CATI interviewers, operating from our state-of-the-art purpose-built CATI centre.

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