the Lansdowne Omnibus?
Omnibus is a cost-effective means of tracking consumer
purchasing, awareness and attitude trends. If you are looking
for reliable quantitative information on key issues affecting
your market, Lansdowne's Omnibus is the answer.
Each nationally representative Lansdowne Omnibus survey covers
a variety of topics from several (non-competing) clients. The
costs of each survey are shared between clients in proportion
to the number of questions each requires. But, the results are
exclusive to each client - absolute confidentiality is
guaranteed - no one else sees your questions or your results.
Questions can be directed to all adults or to specific groups
- such as housewives, young people, car owners, alcohol
drinkers, or simply to people who use your product. Naturally,
Lansdowne's service also includes the design of a tailor-made
questionnaire to meet your information needs.
How many interviews?
Lansdowne runs the largest Omnibus in the Republic of Ireland.
Each year, we conduct personal in-home interviews with over
30,000 adults aged 15+ and cover over 150 different topics.
Every two weeks, you can have access to a new sample of 1,200
adults, exactly representative of the national population, in
60 randomly selected sampling points.
You have the choice of alternative reporting formats - a
report containing tables only - or a full report, including a
charted presentation and management summary.
Total analysis flexibility is available, but all Lansdowne
Omnibus reports contain detailed demographic analyses as a
Your questions need to be finalised one week before
interviewing starts. Topline results are available within four
weeks of commissioning the study. A charted presentation and
management summary can be prepared within a further two weeks.
Uses of Lansdowne's Omnibus
Lansdowne's Omnibus service offers you the opportunity to
track changes in consumer habits and opinions - either on a
short or long-term basis. It also helps you to quickly build
up information on minority groups of the population, to
produce reliable penetration estimates and bases for profiles.
Some of the marketing issues recently covered by Lansdowne
Omnibus surveys have been to:
penetration of emerging technology.
trial and consumer acceptance, following the launch
of a new snack food.
brand switching activity in the beer market to
identify recruitment and defection levels for
homemakers' shopping patterns and customer
satisfaction with multiple and symbol group stores.
monitor the corporate image of major public
emerging niche sectors within the alcoholic drinks
attitudes to editorial content of newspapers, radio
and TV programmes.
awareness, comprehension and reactions to new
services in the financial sector.
up a reliable base of foreign traveller visit
patterns and preferences.
public opinion on a wide range of social and