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Media


One of Lansdowne's specialist areas of expertise is media research - in particular for the print media. Lansdowne can confidently claim to have more experience of readership research than any other Irish company.

JNRS - National Readership Survey



Since 1989, Lansdowne has been the contractor for the National Readership Survey in Ireland - the JNRS (Joint National Readership Survey).

Interviewing for the survey is conducted continuously throughout the year. One of the very few probability/random sample surveys in Ireland, it is currently based on a net effective sample of 7,000+ interviews per annum.

The survey is undertaken on behalf of a consortium of Irish publishers, the Association of Advertising Agencies (IAPI) and Advertisers (AAI). It is the authoritative industry basis for buying and selling advertising space in Irish newspapers and magazines.

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The latest JNRR Readership figures: July 2002-June 2003

 

Universe 3,123,000

100%

 
Irish Independent
Irish Times
Irish Daily Star
Irish Examiner
Evening Herald

Farmers Journal

Sunday Independent
Sunday World
Sunday Tribune
Sunday Business Post
Ireland on Sunday

Sunday Times

Irish News of the World

Irish Sunday Mirror

Irish People

Any RNAN

RTE Guide
Womans Way
Hot Press
Magill
Irish Tatler
U

VIP

(000's)
522
305
435
210
338

258

1002
847
218
153
433

298

509

187

148

1539

420
199
27
53
38
78

130

 
16.7%
9.8%
13.9%
6.7%
10.8%

8.3%

32.1%
27.1%
7.0%
4.9%
13.9%

9.5%

16.3%

6.0%

4.7%

49.3%

13.4%
6.4%
0.9%
1.7%
1.2%
2.5%

4.2%

In addition to the measurement of readership of newspapers and magazines, the JNRS covers extensive information on a wide range of products, services and lifestyle information, including:

Household items
Telecommunications
Food served/eaten
Motoring
Transport
Farming
Leisure activities
Attitudes
Pets

Business travel
Holidays & travel
Property
Finance
Grocery shopping
Department store
Drinks
Toiletries


Other Media Research


The rapidly evolving nature of mass media has led us into exciting research projects in the e-world.

Lansdowne has also enjoyed the opportunity to establish expertise in other non-print media research of both a quantitative and a qualitative nature.


Some recent examples of projects undertaken include:

  • Editorial evaluations of a national daily newspaper.
  • Image surveys for Sunday newspaper and a popular daily tabloid newspaper.
  • Several local catchment area surveys for specific regional publications.
  • On-going monitor of cinema attendance. Assessment of audience reaction to major films.
  • On-going attitude surveys to TV programme content and presenters.
  • Evaluation of potential for new radio stations.


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